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Virgin Tender


March 2009

This month we've been living in a box.

When catering giants Sodexo were invited to pitch for a lucrative Virgin Atlantic contract they called on us for help with the creative element of their pitch.

Our contact at Sodexo had pitched for and won the same contract 5 years ago but with a different company. We had designed the winning document back then so they knew we'd understand what the guys at Virgin would be looking for.

We decided to go back to basics and 'think inside the box'. Our solution was a russian doll of cardboard boxes, in traditional earthy kraft brown, screen printed with simple but quirky graphics to represent a different aspect of the pitch response. In the very last box were a selection of miniature cakes, yum!

They won! Hoorah, well done everyone!

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