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Client

M&C Saatchi

Project

Press Ad

Date

August 2007

This month The Design Conspiracy have been Welsh.

M&C Saatchi asked us to help them launch the new World Cup 2007 Welsh rugby shirt.

As we’d recently given a talk to Cardiff School of Art we thought it would be good to get them involved.

We set the third year a brief and then they visited our studio during D&AD New Blood week where they presented their initial ideas.

After that pastry fueled session they returned to Cardiff and developed their concepts. We then picked the best five from the resulting work. From that five M&C Saatchi and Reebok chose a winner – I Love Wales.

The winning student, Marie, went to the official launch of the shirt where she presented her concept to some of the Welsh players. She then spent some time with us on a placement artworking the finished ad which appears in various magazines throughout August.

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