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Brand Identity


February 2006

This month The Design Conspiracy have been riding the future.

At The Design Conspiracy we get to meet lots of interesting people with lots of interesting ideas, who want to start interesting companies.

Rod Hutton is a Special Police Constable who got fed up with seeing young women putting themselves at risk by getting into illegal mini cabs. So he started his own private hire firm – Orbital. Drivers are CRB checked every 6 months and because the cars are electric powered, they’re a little bit cheaper too.

We created a brand identity including naming strategy, stationary, brand guidelines and vehicle livery. There are 6 Orbs and you can see them in London from later on this month.

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