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Client

PRS

Project

Identity

Date

December 2004

This month The Design Conspiracy have been funding benevolence.

The PRS Benevolent Fund helps out musicians that fall upon hard times. The Fund has never had a distinct identity and awareness of the fund was very low. PRS called upon us to give them a new identity and raise awareness.

We changed the name to Members Fund and we used musical notation to reference the logo. "mf" indicates Mezzo Forte and also stands for Members Fund.

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