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Client

Richmond Events

Project

The Marketing Forum

Date

August 2004

This month The Design Conspiracy have been feeling sea sick.

Richmond Events organise the UK’s most important annual marketing conference The Marketing Forum. To help promote the event they needed a piece of direct mail that could get through to the toughest of audiences – the UK’s best ad agencies and design groups.

We came up with a series of mailers that told the story of Dan,“The Most Successful New Biz Director Ever”. Dan starts a new job and he needs to win some new business.

Trouble is, he doesn’t do very well. Over 4 comic strips we see Dan try ever more desperate attempts to win new business. Eventually he sees sense, goes on The Marketing Forum, wins loads of new business and everyone lives happy ever after!

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