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Client

The Design Conspiracy

Project

What Brand Are You

Date

December 2003

This month The Design Conspiracy have been receiving worldwide press coverage.

It transpires 20 of the 150 joke names from What Brand Are You? have been registered at Companies House. We notified the press and soon the interview requests were flying in. We were interviewed on Radio 4's Today programme and Radio 5 Live's Breakfast show, a Canadian phone–in show, Radio Hong Kong and many more.

By the power of the internet you can listen to us on Radio 4 by clicking here and Radio 5 by clicking here.

The story was front page news on the BBC website and coverage included USA Today, Chicago Sun Times, and Fast Company. We've put a small selection of the press on the right.

This is proof that What Brand Are You? is a fantastic piece of Viral Marketing. The best viral campaigns capture the zeitgeist and can spread like wildfire. If you're thinking of using Viral Marketing or you'd just like to know more about it give us a call.

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