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Client

British Red Cross

Project

Desperate and Dateless Ball Campaign

Date

January 2003

This month The Design Conspiracy have been on the pull.

We've just finished creating a campaign for the British Red Cross to promote their Desperate and Dateless Ball.

A record breaking 5,000 people will be attending the ball this year in London, Leeds and Cardiff on Sat 15th Feb.

Forgetting the soppyness of Valentines and concentrating on the good time factor our campaign targets those who are looking for a good laugh and a hot date and drives them to the D'n'D website where they can register.

The campaign features online ads on Virgin.net, streetmap.co.uk, lastminute.com, and MSN amongst others.

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