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Client

Fitzgerald's Clothiers

Project

Identity

Date

April 2013

This month we've been buttoning down…

Fitzgerald's Clothiers is a new company specialising in producing classic mid century style menswear, think Ivy League. As big fans of the style were delighted to get involved when we were called upon to create their brand new identity.

Having researched the era for the right look and feel, we created a 'signature' style logo reminiscent of that era and incorporated crossing tails under a shield, a nod to the monkeys featured in the Fitzgerald family crest. Secondary text is set in univers ultra condensed creating a strong contrast to the logo.

We art directed a photoshoot with photographer Lee Grubb, choosing the legendary Salisbury pub on London's St Martins Lane as the perfect location to create great shots to use across all promotional material. The heritage feel spreads entirely across the brand, from embroidered shirt labels to postal packaging to website and more. Each item is delivered in a brown postage bag, rubber stamped with the logo and sealed with branded tape. Sharp.

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