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Client

Gale Priggen

Project

Re-brand

Date

March 2013

This month we've been tending to the estate…

When we went looking for a new studio a couple of years ago, we were helped along by estate agents Gale Priggen, who found us the wonderful space we now call home. So when they went looking for a re-brand, it was nice (and only natural) that they came to us.

The only insistence in their brief was to try retain the linking G and P from their original identity, not two characters that naturally sit well together. It was from searching old type catalogues we came across the typeface Kabel with its cut 'G' that led to the creation of the linking characters. After several re-workings we got one that worked.

The fresh and modern identity has been applied across stationery with a full flood yellow back, website, Twitter and of course the all important estate agents' board giving Gale Priggen a totally new look.

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