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Majdan Rocks


Identity development


February 2013

This month we've been getting bejewelled…

Towards the end of last year we were approached to develop the identity for a new jewellery designer, Majdan Rocks.

In developing the visual identity, we looked at the shapes of the the client's designs as well as iconic shapes of jewels but it was the diamond form that stood out for the client. The final mark we created was simple and bold with a bit of an edge. A motif derived from the mark works as a distinguishing visual, bringing sophistication to the brand coupled with the 'Elegant and Edgy' illustrated strap line from the skilled hand of Lord Dunsby (Steve Millington).

The identity has been applied across a range of stationery and a website (coming soon) with the ability to adapt as the business grows. Bling bling.

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