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Client

Fashion Retail Academy

Project

Prospectus 2013/14

Date

October 2012

This month we've been strutting our stuff on the catwalk, on the catwalk yeah.

Sort of. We've actually been designing a new prospectus for our fashionable friends at the FRA (Fashion Retails Academy). It's our 6th prospectus for the institution who we have been working closely with since 2007.

This time we stepped away from the uncoated and went for a Grazia style fashion magazine vibe, with ultra glossy cover and lovely matt text pages. It's an oversized A5 with the Academy's own library of images used throughout to give a real feel for the place for prospective students. We chose a striking stock shot to use on the front cover, in FRA's bright brand colours to really compliment the inside.

We introduced scannable QR codes on the course detail pages, to help readers get straight to the vital further information they needed on the FRA website.

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